Your son or daughter will probably surprise you saying wants to be influencer, not that he wants to be when he’s older, but now, now. Children influencers, have come to stay and are a part of the communication and marketing industry. They are a tool more like before were the children models in the ads,
What should we do if our child wants to be an influencer, what is its legal framework, is considered child labour? These and other issues we will touch on them in this article, but there are some legal and ethical gaps that will remain in the air.
Influencers children and adolescents
The influencer phenomenon began more than 10 years ago and it was teenagers or young people, but today the age has been falling and we find famous influencers of 5 years. Everyone and all, including children, have the ability to put ourselves in front of a camera and test a product. But it is the niches and toy brands that are taking the market in this regard. Of the typical boys and girls testers of children’s products, they have passed to these same influencers in fashion, or food.
Many advertisers turn to influencers aged 12, 14 and up to 16 years. These young teenagers publish their contents independently and individually, and it is their parents who manage their earnings, which are not few, but in most cases contracts are signed by themselves, with their guardians.
In Spain, except for specifically children’s platforms, from the age of 14 is when you can be legally on social networks. Appearing before that age is an irregularity that, for the moment, the social networks themselves have ignored and look the other way.
Legal framework for children influencers
Children who appear on the networks, channels and platform are only the face. In Spain it is their parents or legal guardians who are authorized to sign their contracts. These adults act as managers, accountants, are those who limit their activity on social networks and any collaboration or income.
Billing usually comes through influencer agencies or from one of the father or mother as a self-employed person. There are children influencers who charge 50 euros for each photo published and others reach 1,000 euros, the latter are also children of celebrities.
In Spain, children under 16 years of age are permitted exceptionally under a 1985 law to participate in public performances. This is not the case, because children influencers do it on a regular basis, and it is not clear that it is a public show.
Emotional context of famous children
Children, as famous as they are, are still children, or should remain. Many of them may enjoy fame, or play posing, and they find it fun, in fact there are many children influencers in the fashion world. But can you imagine having to always be doing it? we don’t know what problems they may have with the management of fame.
Children’s collaborations, in most cases, require a high commitment to the brand. And this commitment can also fade with the appearance of another or another influencer. Maintaining such a profile on social networks requires a lot of work and dedication that the child will not be able to devote to their games or other activities, such as socializing with their friends,
Many fathers and moms led by the networks are responsible for “pressing” the child themselves to open their Youtube channel. There are those who are famous, and want their children to be, or they have tables in fashion and film casting and encourage children to follow in their footsteps. There are children with a blog who, knowing how old they are, you realize that it is their parents or an agency that is behind each article.